In the last 10 years I have brought to market many technology products and services. And I have learned that what is required to bring a new idea from the whiteboard, through business case with tens of scenarios exploring multiple assumptions, followed by proof of concept, and ultimately a launch takes more than good numerical skills and creativity. It requires passion.
Passion is the most essential precondition for being a successful commercial propositions professional. What do I mean by that? I mean:
- Passion to evangelise about your new product or service, which at times goes against the current flow of the business and charts new ground where no precedent exists – e.g. targeting a new market segment, developing new capability, trying out a new commercial model.
- Passion to take on board throngs of internal stakeholders up to the point that they not only support, but also believe in your ability to bring customers in volume, believe your revenue forecast and overall benefits in order to give their omnipotent sign-offs.
- Passion and grit to go through endless workshops to test your assumptions, and work with Product and Delivery teams to fine tune what the proposition delivers as customer experience.
- Passion to see your idea through, into a finished physical product you can touch or a service you can seamlessly use.
Funnily, no job description for commercial and proposition managers mentions the word ‘passion’. Job ads talk about ‘energy’ and ‘excitement’, but these can take you that far, you need more than these to get a winning proposition on the market.
You need passion.
This blog is about sharing my passion for innovative propositions and the lessons I have learned along the way.